![]() ![]() However, the three-pronged offering described above applies to all these games. As a result, our catalog is deep, yet broad in breadth and expanding very quickly. We know that game players can have varied interests. Second, we focus on all gamers, not just hidden object or 3-across match players. Oh, and just for clarity, in either situation, every WildCoin you spend on a game via sessions also applies toward ownership orģ) PURCHASE: You can purchase a game via the traditional method of credit card, PayPal, etc. If you purchase WildCoins via our monthly program called WildClub, you may also use your WildCoins to purchase games. The three are: 1) FREE: You can play for free by watching a brief 15-30-second video advertisement while your game is loading (not inside the game) Ģ) RENTAL: You can play additional game sessions (beyond the free sessions games come with) for as little as $0.25 using our digital currency, WildCoins. First, we have a patented three-pronged business model that provides game players incredible choice. It is, however, the best offering in the market (for both game players and game developers), and works on all types and values of content, from sub-$1 digital items to $60 core games. Well, let’s address one thing first: WildTangent’s offering is not just for casual games. How does WildTangent’s offering differ from other casual game services? What are WildCoins and how do they work? The launch of WildCoins in 2007 marked the end of that transition and the beginning of a very exciting time at WildTangent. That transition was accelerated when the dot com bubble burst and the advertising budgets for advergames dried up completely. We recognized that and began a transition to where we are today. ![]() We were very successful and it was a good business, but not really a scalable one. When we launched in 1998, we were essentially an advergame company. ![]() ![]() How has the casual and online games space changed and how has WildTangent evolved with it? WildTangent has gone through huge changes since its launch in 1999. We spoke with Sean Vanderdasson, WildTangent’s VP of Marketing, about the company’s wild past, Wild coins, and the wild changes that are taking place in the casual games industry. Its patent-pending Wild Coins platform allows players to play for free, rent to own, and purchase casual games and enables advertisers to sponsor free game sessions seemingly. WildTangent’s platform is bundled with most PCs sold in North America and its WildGames network attracts 1.5 million users monthly. Its latest incarnation, however, is perhaps its most revolutionary. Founded in 1999, industry veteran WildTangent and seen and done it all in casual games. ![]()
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